McDonald’s Packaging Promotes Better Health…If Used Properly

Now here’s the most interesting tid-bit I’ve read in a long time. A research report from The Archives of Pediatrics & Adolescent Medicine has concluded that kids think food wrapped in McDonald’s packaging tastes better than the identical food NOT packaged in McDonald’s wraps.
BrandWeek wrote an article last week about how kids react to [...]

Kids Skip School…But Not Breakfast

Study: Obese kids are Absent More
PHILADELPHIA—Obese elementary schoolchildren miss a couple more school days on average than their normal-weight classmates, according to a study that says being fat is a better predictor for absenteeism than any other factor.
Are these kids actually sick more often or…do you think it’s because they’re…still walking to school (slowly) when [...]

Peter Pan Peanut Butter Shows “How Not To” Manage Disaster

Hey, you all recall this story about the poisonous Peter Pan peanut butter from the Spring?

Well, fret no longer mothers of malcontented little tykes. That sleepy little mom and pop company in Omaha, Nebraska that goes by the cute moniker ConAgra has vowed to put your favorite brand of brown smudge back in circulation.
Peter Pan [...]

Even McDonald’s Thinks Boston Market Sucks

Talk about the mother of all insults.
In this age of emphasizing the convenience of eating on the run, obsessions about the healthy, low-fat, high protein benefits of chicken, and the emotional value of comfort food in an environment where Fox News proliferates national insecurity by the hour…
Now, imagine you’re a a restaurant that offers [...]

Subway’s “Eat Fresh” Irony and Other Wellness Landmines

I finally couldn’t stand it any longer. Even though it’s lunch time.
Certainly there’s a lot of hypocrisy in advertising, if not outright lying…okay, we’ll call it truth stretching.
Recall my comments on the NutriSystem diet where all these formerly fat freaks (nice use of alliteration) expound that losing weight with NutriSystem is “so easy that [...]