Entries from March 2007

March 30, 2007

Solving Obesity By Way of “The Taint” – UPDATED Aug 30 with Dangerous News

The Kaiser Family Foundation has just released Food for Thought: Television Food Advertising to Children in the United States, the largest study ever conducted of TV food advertising to children. It says that most food ads targeting children or teens are for candy and snacks and half of all ads shown during children’s shows are [...]

March 28, 2007

Tagline Review: Coors Light is the World’s Most Refreshing Beer…Ummm, Okay.

Coors will try to step up marketing efforts by launching a new Coors Light tagline touting Coors Light as…drum roll please…..
“The world’s most refreshing beer.”
With some kind of gimmicky (although I’m sure “legitimate”) technology…Coors tells us that “a cold front approaching from the Golden, Colorado brewer will arrive by summer in the guise of the [...]

March 27, 2007

Park ‘n Fly then Fly ‘n Eat…in STYLE

Pricey, Yes!…but if you can judge a book by it’s cover, this buy-on-board meal system by SkyMeals just might be, to quote the old Western Airlines tagline spoken by Wally Bird, “The ooooonly way to fly.”
 

 
According to their web site, a SkyMeal is more than just an epicurean meal. It’s an experience, a welcome counterpoint [...]

March 26, 2007

Packaging Review: Ore-Ida EasyBreakFAST Potatoes Screams WAKE UP NOW!

In news of recent days I noticed these new Ore-Ida® Extra Crispy Easy BreakFast Potatoes™ that come in a microwaveable box and heat up on high for four minutes. Billed as “deliciously crispy on the outside, light and tender on the inside, they are specially prepared diced potatoes that are tucked between [...]

March 26, 2007

What I Bought — Patsy’s Brand Specialty Foods Marinara Sauce

MEEK SPEAKS: While doing a bit of grocery shopping this weekend (can’t recall if it was the Safeway or Kroger in my neighborhood as I hit them both up multiple times per week), I found Patsy’s – a 6 flavor line of pasta sauce (although only 4 flavors were available where I bought this).

I’ve been [...]

March 23, 2007

Starbucks – Here Today…Here, Here, Here and Here Tomorrow

Starbucks plans to open at least 40,000 more stores over the medium term, half of them outside the U.S., according to Spanish financial newspaper, Expansion. Starbucks Chief Executive Jim Donald told the paper that the chain is expanding at a rate of six shops and 350 new employees per day, reported Reuters.
[...]

March 22, 2007

Crappy “McJobs” Will No Longer Officially Exist in the Dictionary

In the 70 years since McDonald’s began its service industry hegemony, the mighty Golden Arches have achieved something few brands do; integrate a self-proliferating part of speech into the vernacular of everyone in the developed world—the “McJob”.
Whether you need to dry your eyes at a funeral or rescue your nose during the flu, people offer [...]

March 20, 2007

All of Wrigley 5’s Senses Feel/Look/Smell/Taste/Sound Bad

Debut of New Gum Brand Has Awful Naming System

Wm. Wrigley Jr. Co. will launch a new line of sugar-free gum this summer called “5″ for the five senses. 5 is designed to give chewers a brief, but intense, oral sensation. Mint will cool or tingle; cinnamon will warm. The stick gum will be [...]

March 16, 2007

Packaging Review: Disney Breakfast PizzOmelette

Disney Breakfast PizzOmelette
Double Cheese
(1 PizzOmelette: 140 calories, 7g fat, 490mg sodium, 6g carbs, 0g fiber, 3g sugars, 13g protein) is made for and marketed toward kids. It is a simple concept that takes an egg white pizza-shaped crust, smothers it with tomato sauce, lowfat soy cheese, and voila – a breakfast pizza that cooks [...]